Search Engine Marketing

Search Engine Marketing referred to as Search Marketing or SEM, is fast up-and-coming as a great online client achievement feed. A lot of companies are now attracting Search Engine Marketing very acutely because, it has a unbelievable return on investment(ROI) and has incredible potential for

• Lead generation
• Increased sales revenue.
• Greater brand attentiveness and
• Better corporate visibility

Search Engine Marketing is about making sure that your web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and MSN which collectively accounts for over 90 of all Search Engine originating traffic.

SEM is actually a merge of two core techniques. One is Search Engine Optimization, also known as SEO or Natural Search or Organic Search. The other being Paid Search related.